Friday, April 25, 2025

How Help-Seekers Interact with Non-Profits on the Web

There is no single way of presenting information for help seekers that would be considered intuitive and user-friendly; however, if we, as designers, follow the rules of thumb, it never fails to work the way it is intended: clear and conscientious guidance that helps a user to complete their task and achieve short-term (or long-term) goals.

Help seekers, when it comes to the care and protection of minors, are usually legal guardians, social workers, therapists, or any other formal representatives who advocate for minors. They are the ones who come to the organization's web page to find a solution, and it is important that the information is there at their fingertips. One of the ways to tailor it to them effortlessly is to prompt them to answer a questionnaire - an approach that many for-profit organizations use to sort out their clientele and push them further in the recruitment and sales processes. 

The same approach can be applied to resource and assistance distribution tasks. When done consciously, it reduces a cognitive load and ensures that help-seekers only receive guidance that is relevant to their specific case and nothing beyond or in excess.






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